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Thursday, October 16, 2008

Trojan (condoms)  

Trojan is a brand name of condoms manufactured by the Church & Dwight Company. The various types of Trojan condoms account for "70.5 percent of condom sales in drugstores in the United States, giving the brand more than four times the market share of runner-up Durex". Trojan brand condoms claim to be "trusted for 90 years" as "America's #1 condom".

Types sold

Trojan sells various types of condoms, including:
  • Non-Lubricated-A basic condom with no lubrication, spermicide, or reservoir tip.
  • Trojan-ENZ-A basic condom with a reservoir tip and water-based lubricant. A version with spermicide is also available.
  • Her Pleasure-Designed specifically to increase the woman's pleasure (hence the name). It is lubricated, has a reservoir tip, and is textured. Like the Trojan-ENZ a version with spermicide is also available.
  • Magnum-Similar to the Trojan-ENZ, only larger.
  • Very Sensitive-This condom has extra room near the top to accommodate the glans of the penis.

Ad campaigns


Trojan Games

In 2003, in order to launch Trojan in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. The Trojan Games were supposedly an international sporting event similar to the Olympics and taking place in Bucharest. The sports were based on sexual performance. As of Nov 2006 the various "Trojan Games" videos have been viewed 300 million times. Of the most popular internet memes it ranked 6th tied with also British meme John West Salmon - Bear Fight.

Trojan Tales

The Trojan Company launched a site to help promote Trojan Condoms, Trojan Tales.com. The site is humorous in nature, but many sexual references are made.

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